Deep Blue was born from a moment we all felt – the 2019 Women’s World Cup. The energy, the records shattered, the undeniable shift in culture. Women’s sports weren’t just having a moment; they were demanding a movement. But while the audience was there, the industry wasn’t built to meet it. The investment, infrastructure, and strategic vision needed to scale women’s sports were still catching up. We saw the opportunity before the rest of the market did.

As the momentum built, we knew women’s sports didn’t need passive support. It needed experts who understood how to turn cultural energy into real business growth. In December 2023, we launched Deep Blue to do exactly that.

Today, we’ve become the trusted partner for those ready to do more than support from the sidelines. Together, we transform investments into business drivers by creating platforms, ideas, and opportunities that ensure our partners are at the forefront of what’s next for women’s sports, all while generating returns on investment.